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Ron
With over 30 years in Dealership Management Ron Frederick knows how to identify quality automobile dealerships.
As an industry insider Ron has selected dealerships for based on stringent standards:
- Dealerships that have earned distinction by their factory brand for the highest customer satisfaction and lowest consumer complaints
- Dealerships that have gained recognition from unbiased consumer satisfaction reporting such as J.D. Powers Associates
- Dealerships with websites that display the most accurate and largest inventory
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Jenna
After a year of focus groups and research, Jenna has developed a procedure checklist for certified dealers and salespeople.
The certification process includes seminars that deal with the most common female car buyer complaints and comments:
- Females make up a large percentage of the car buying decision! Respect us!
- We may not know horsepower, ABS, VSC, APR, dual fuel….explain it to us.
- We know the features that we like and need, don’t minimize their importance.
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